What is the Spot Abuse Project?

76% of animal abusers also abuse a member of their family

76% of animal abusers also abuse a member of their family

The Spot Abuse Project is an effort, being piloted in Milwaukee, to reduce the growing percentage of domestic violence, by encouraging more residents to dial 9-1-1 when they suspect animal abuse. The effort is based on research from the Association of Prosecuting Attorneys that found 76% of animal abusers also abuse a member of their family. The premise is that if more people can be convinced to dial 911 when they suspect animal abuse (an act generally considered to be easier than reporting domestic abuse), that the police will then have the opportunity to uncover a higher number of domestic violence cases.

Why Now?

Domestic violence increased 48% in Milwaukee in 2012. Combine that with the fact that an estimated 70% of all abuse cases go unreported each year (National Coalition of Domestic Abuse), and 25-40% of domestic abuse victims stay in abusive homes or delay leaving out of concern for the safety of their pets (American Humane Society), and it's obvious that a new approach to breaking the cycle of abuse is desperately needed.

Domestic violence increased 48% in 2012

Domestic violence increased 48% in Milwaukee in 2012

70% of all abuse cases go unreported each year

70% of all abuse cases go unreported each year

65% of domestic abuse victims stay in abusive homes.

65% of domestic abuse victims stay in abusive homes.

It's obvious that a new approach to breaking the cycle of abuse is desperately needed.

The Campaign

Outdoor Ad 1

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Outdoor Ad 1

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Outdoor Ad 1

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Collaborative Partners

The project is the result of a collaborative effort between:

Sojourner Truth House logo Milwaukee Police Department logo Wisconsin Humane Society logo Milwaukee Domestic Animal Control Commission logo Serve Marketing logo Milwaukee District Attorneys Office logo




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A New National Model

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A New National Model

The goal of this one-year program is to create a new national model for reducing domestic violence in cities across America. In Milwaukee, the police Department will measure the number of 9-1-1 calls for animal abuse, and animal cruelty arrests year over year, along with corresponding number of arrests for domestic violence. If the campaign can show significant increases in both numbers, this first of its kind effort has the potential to become a model for decreasing domestic abuse in America.

911

What To Do When You See Abuse

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What To Do When You See Abuse

The message of the campaign is simple. If you witness or even suspect animal abuse, report it immediately.

If you witness an animal in a life-threatening situation, or see an animal involved in dog-fighting, being beaten or severely abused, dial 9-1-1 immediately. The Milwaukee Police Department has made animal abuse a priority issue and they have trained its officers to investigate for signs of domestic abuse once inside the home.

Non-emergency animal cruelty should be reported to the Police Department in the municipality where the event occurred. In the City of Milwaukee, to report a nuisance or simple mistreatment complaint (lack of shelter, water, short chain, etc.) during normal business hours Monday through Friday, please contact the Department of Neighborhood Services at (414) 286-2268.

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Be Prepared

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Be Prepared

The police are best able to perform their duties when provided with detailed descriptions of the suspected abuse.

The more details you provide, the greater the chance that the law will be upheld and the animals rescued.

Make sure to consider the following questions before calling the police:

  • What type of incident(s) did you witness?
  • Who was involved in the incident(s)?
  • When did the incident(s) take place?
  • Where did the incident(s) take place?

Donate Now

The media campaign to inspire residents to report animal abuse is key to the success of the program. If we don't move people to make the first call, the cycle of violence will continue. To sustain an effective level of reach and frequency for the awareness campaign in Milwaukee throughout the year, $100,000 of funding is needed. This will fund the paid social, tv, radio, and outdoor media required to make the campaign a success. We have only 20% of the funds need to make the campaign a success. Your donation is greatly needed.

 

For more information on giving, to become a campaign sponsor or to request promotional materials email Heidi Sterricker at Heidi@servemarketing.org or call 414-289-0881.